AFP Web Banner Ads 2008
The inhouse design team at the Association of Financial Professionals were very happy with the banner ads Webpoppy.net created for them in 2007 so they asked Webpoppy.net to collaborate with them a second time in 2008. This round of banner ads were much more complex, involving animated movieclips. There also was the additional challenge of meeting the required file size limit while satisfying the client’s wish for photographic imagery within the ads. Each image was compressed at different jpg setting to meet this goal and vector illustrations were used whenever possible. To see all...
Read MorePowerful Words ~ Inspiring Your Audience
Words. They fly out of our mouths, often with little consideration or wise thinking, don’t they? We have so many layers of communication available to us – sensory, visual and verbal. Body language, tempo and tone of voice all convey so much to the listener. As a communication designer, there is so much I need pay attention to which is visual: choice of typeface, size, color and weight – should I use all caps or upper and lower case? Each choice communicates differently and can add or take away from the intended message. Quite often, the smaller businesses I work with...
Read MoreSecrets to the Creative & Authoritative use of Typography
I came across this startlingly creative and entertaining video on Typography via Vimeo.com a couple years ago. It speaks even more authoritatively to me today. In a world filled with so much uncertainty, how does one find an authoritative voice, and once found, how does one present it with visual authority? Is a cool typeface that important, or is a steadfast classic font which has stood the test of time the best choice for getting your message across to your audience? This video is a great launching pad to come back to over and over again before starting any project. It reminds me that the...
Read MoreLife in Santa Fe Instagrams
