Powerful Words ~ Inspiring Your Audience
Words. They fly out of our mouths, often with little consideration or wise thinking, don’t they? We have so many layers of communication available to us – sensory, visual and verbal. Body language, tempo and tone of voice all convey so much to the listener. As a communication designer, there is so much I need pay attention to which is visual: choice of typeface, size, color and weight – should I use all caps or upper and lower case? Each choice communicates differently and can add or take away from the intended message. Quite often, the smaller businesses I work with...
Read MoreSecrets to the Creative & Authoritative use of Typography
I came across this startlingly creative and entertaining video on Typography via Vimeo.com a couple years ago. It speaks even more authoritatively to me today. In a world filled with so much uncertainty, how does one find an authoritative voice, and once found, how does one present it with visual authority? Is a cool typeface that important, or is a steadfast classic font which has stood the test of time the best choice for getting your message across to your audience? This video is a great launching pad to come back to over and over again before starting any project. It reminds me that the...
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