How to Improve Communication with Creative Professionals

How to Improve Communication with Creative Professionals

The next time you find yourself collaborating with a creative professional it might be helpful to read this article from MarketingProfs. Having worked in corporate environments in the past, I am familiar with of some of the issues mentioned in the article, which are by no means isolated to in-house designers. Understanding how creative people work and engaging with us in the spirit of collaboration can pay off in tangible ways: your designer will feel less pressured and ultimately, you’ll be fully understood. Calm and clear communication always leads to better solutions. As Dalai Lama advised a crowd of Americans many years ago, “Smile more often.” Frowning rarely leads to beautiful problem solving. Contrary to a baffling belief that designers, like magical unicorns, effortlessly pull great designs out of thin air, the vast majority of us put very real time and sweat into creating visual solutions to our clients’ very real problems. Although it’s true that, from time to time, the design angels smile upon us, allowing our first comps to hit the mark like an arrow shot from the quiver of William Tell, more often than not, we engage in a creative process that unfolds more like a creative struggle–one where the designer challenges her own assumptions and keeps pushing and iterating until she reaches a beautiful and satisfying outcome. It’s during this creative process of wrestling through a visual problem that outside distractions can throw the designer off-course. This is true for anyone knee-deep in a task that requires focused attention, such as writing a coherent blog post, crafting a proposal, deciding the virtues of cake vs. death, or pondering the best way to catalyze someone you’re coaching. In my opinion, which is could be biased but is...