Is Flash Dead? A Seasoned Animator’s Opinion
A couple weeks ago, a talented DC illustrator posted a heartfelt query on a web professionals’ listserv I subscribe to. Like so many of us in the industry, she was unsure of where to devote her continuing education after spending spending copious time learning Flash and finding herself smack dab in an uncertain landscape. What is a Flash professional to do? What is the state of animation on the web after the “headbutt” Apple delivered to Adobe via banning all Flash file playback on its iPhones and iPads? After reading a reply that left me rolling my eyes in...
Read MoreSecrets to the Creative & Authoritative use of Typography
I came across this startlingly creative and entertaining video on Typography via Vimeo.com a couple years ago. It speaks even more authoritatively to me today. In a world filled with so much uncertainty, how does one find an authoritative voice, and once found, how does one present it with visual authority? Is a cool typeface that important, or is a steadfast classic font which has stood the test of time the best choice for getting your message across to your audience? This video is a great launching pad to come back to over and over again before starting any project. It reminds me that the...
Read MoreTedTalk : The Beautiful Tricks of Flowers!
I’m a curious creature, which is why TedTalks is one of my favorite sites to visit. Johnathan Drori presents the brilliant tricks flowers have under their petals to reproduce themselves (they say sex sells online, baby!), which inspires some thought in my mind this morning… how to pollinate the internet more effectively, and what a great metaphor this is for my search engine optimization services! Just bloom and the bees will find you! Susan J. Preston is a designer who specializes in web, print, branding and online advertising. After operating her business in Washington,...
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