Visual-Voice.net is my virtual playground where I post my favorite photographs, often pairing them with short essays which are inspired by my subjects. I worked as a professional photographer for 7 years and although I packed away my studio lights many moons ago, photography still remains one of my great creative passions. I shoot with a Canon 30D digital SLR with a wide assortment of lenses.
In recent months, I’ve been smitten by the camera in my iPhone and the ease of uploading to social sites such as Instagram and Twitter (see the sidebar to your right!) As a result, I’m currently working on ideas for blog posts to help my clients implement smartphone photography into their social media campaigns and blog posts to give their customers and clients a behind the scenes look into their operations.
Social media might seem like a lot of work, but it’s become extremely important in recent years. There are more people on Facebook than reside in many countries, and search engines take a shine to websites whose content is frequently updated and linked to from other sites, including social media outlets.
The design for this blog
is based on a third-party WordPress template geared toward photographers. The original design was, however, far from the look and feel I going for: big black chunks of content which were way too heavy-looking for the kind of content I’d be posting on a regular basis. Out of the box, the theme would have been perfect for a photographer whose content was more masculine and hard hitting than mine, so I conducted a completely overhaul of the fonts, colors and background images, as well as fine tuning the smallest of details, including font size and line spacing. Below you will see before and after pictures demonstrating the radical transformation an off-the-shelf template can undergo with some coding skill and old fashioned finessing. The end result was so successful, the theme developer, woothemes.com, features it in their showcase section. Of course, this makes this Webpoppy feel ever so wonderful!
(comparison graphic coming very soon!)
Click to view the Visual-Voice Photo Blog.
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